Please sir, don't sic your dogs on our Blogs!

New federal regulations state that if a blogger or tweeter recieves a freebie from any corporation, like a free book from a publishing company, and then blogs/tweets about it without acknowledging it as a freebie, they become an endorser and incur an $11,000 fine, I find it interesting that the government is getting so involved in blogs and tweets, but in our modern world, these bursts of knowledge are becoming increasingly more important.